Samsung Unveils 2025 Bespoke AI Home Appliances in India with Natural Conversation Support

In a bold step toward redefining the future of smart living, Samsung Electronics has unveiled its 2025 lineup of Bespoke AI Home Appliances in India, equipped with cutting-edge features like natural conversation support, personalized automation, and seamless ecosystem integration. The launch is a significant milestone for both the company and the growing Indian smart home market.

This new generation of AI-powered appliances reflects Samsung’s vision of an intuitive, connected, and sustainable home, where users interact with technology as naturally as they would with another person.

A Home That Understands You

The star feature of the 2025 Bespoke line is the Natural Conversation Support—a next-generation AI interface that enables appliances to understand and respond to everyday human language. Rather than relying on specific commands or wake words, these devices can hold context-aware conversations with users, adjusting their tone and responses based on user preferences and environment cues.

For instance:

A user saying, «It’s too hot in here,» will trigger the AI air conditioner to automatically adjust the temperature.
Saying, «Can you make it cozy for dinner?» might dim the smart lights, lower the blinds, and adjust the air purifier to a quiet mode.

This functionality is powered by Samsung’s enhanced NPU (Neural Processing Unit) and proprietary Gauss AI model, which was introduced in 2024 and has now been localized and fine-tuned for Indian accents, dialects, and lifestyle patterns.

Smart Appliances with True Intelligence

The 2025 Bespoke series includes updated models of:

AI refrigerators that suggest recipes based on what’s inside
Washing machines that learn your fabric care preferences
Ovens that recommend cooking modes based on past behavior
Vacuum robots that map and optimize cleaning routes based on room activity
AI Air Purifiers that adjust based on air quality, pollen count, and pet activity

Each appliance features built-in cameras, sensors, and voice modules, enabling them to learn user routines and personalize functions without manual input. They also sync seamlessly with Samsung SmartThings, creating a unified smart home network that spans from mobile devices to wearables to TVs.

Designed for the Indian Lifestyle

Samsung has tailored the Bespoke AI line to suit India’s unique cultural and domestic needs.

Multilingual AI: The devices support English, Hindi, Tamil, Bengali, and several other regional languages.
Regional Recipe Support: The refrigerator and oven are equipped with curated Indian meal planning and cooking suggestions, from tandoori grilling to dosa-making.
Power-Efficient Modes: In response to India’s varied electricity grid scenarios, the appliances come with auto power-saving modes, designed to work with solar panels and backup generators.

Furthermore, these appliances are optimized for Indian climate conditions, including dust resistance, monsoon sealing, and high humidity functionality.

Made in India, for India

As part of Samsung’s «Make for India» and «SmartThings India Vision 2025,» the company confirmed that a significant portion of its Bespoke AI range will be manufactured and assembled in India, specifically at the Noida and Chennai plants.

This not only brings down costs but also reflects Samsung’s commitment to India’s growing role in global tech innovation.

“India is not just a market; it’s a global innovation hub,” said J.B. Park, President and CEO of Samsung Southwest Asia. “Our AI appliances are built on insights gathered from Indian homes, families, and daily patterns.”

Sustainability Meets Intelligence

Beyond intelligence, Samsung is doubling down on sustainability. The 2025 Bespoke AI lineup includes:

Energy Star-certified components
Modular parts that can be repaired or upgraded easily
Eco-Packaging that can be repurposed into furniture or storage boxes
Smart usage reports that track energy consumption and suggest greener habits

Samsung also announced a partnership with Indian NGOs to collect and recycle e-waste, offering discounts on new AI products when customers return older models.

Launch Offers and Availability

The Bespoke AI line will be available for pre-order in India starting July 2025, with retail rollout in major metros by August. Samsung is offering:

Zero-interest EMI plans
Smart home starter kits bundled with early orders
Free installation and onboarding services
Access to Samsung AI Concierge, a virtual assistant that teaches users how to maximize the use of each device

Prices are expected to range from:

₹40,000 for entry-level AI appliances
₹1.5 lakh+ for high-end modular refrigerators and ovens

India’s Smart Home Market Is Booming

India is one of the fastest-growing smart home markets globally, expected to exceed $11 billion by 2027. With rising demand for automation, energy-efficient appliances, and tech-driven convenience, Samsung’s move is perfectly timed.

Home automation is no longer limited to luxury homes. With improving internet infrastructure, falling device costs, and rising middle-class aspirations, AI-powered living is becoming mainstream.

The Future of Human-AI Interaction at Home

With the 2025 Bespoke AI appliances, Samsung is not just launching products—it’s redefining the human-technology relationship. These appliances go beyond automation into the realm of empathy, personalization, and adaptability.

In homes across India, you may soon find a refrigerator that asks how your day was, or a washing machine that reminds you when your favorite kurta is ready.

This isn’t science fiction anymore—it’s Samsung’s AI-powered reality.